Michael Fitzpatrick is a furniture maker in Massachussetts. He is also a house wright and he lovingly restores old homes. His craftsmanship is impeccable and each piece of furniture he creates is a work of art.
Michael wanted a website that showcased his beautiful pieces and told the story of his work ethic and his love of wood and his craft.
I chose to feature his work front and center in a big and bold full-width slideshow for the homepage and create a portfolio section that relied on the images to show off his craftsmanship.
I also created a new logo for him that invokes the age rings of trees in an abstract way.
The result was a site that is contemporary, yet a perfect frame for his traditional sense of style and quality.